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“Influential Advertising: Dove and Its Use of Rhetorical Elements in Commercials and Social Media”

by Paulina Alvarez | Xchanges 12.2/13.1

About the Author

Paulina Alvarez is an undergraduate student at the University of Central Florida. She is majoring in Advertising and Public Relations and double minoring in Digital Media and Psychology. She wrote this essay for her ENC 1102 class during her freshman year. Paulina wishes to continue learning how visual and written components influence human behavior in order to one day create her own effective advertising campaigns as an art director.