“Influential Advertising: Dove and Its Use of Rhetorical Elements in Commercials and Social Media”

by Paulina Alvarez | Xchanges 12.2/13.1

Works Cited

Barnes, S. B. (2001). Online Connections: Internet Interpersonal Relationships. Hampton.

Bazerman, C. (2004). Speech Acts, Genres, and Activity Systems: How Texts Organize Activity and People. What Writing Does and How It Does It: An Introduction to Analyzing Texts and Textual Practices (1st ed.), pp. 309-339.

Belch, G. E., Lutz, R. J., MacKenzie, S. B. (1986). The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations. Journal of Marketing Research, 23(2), pp. 130–143.

Berki, E. & Jäkälä, M. Communities, Communication, and Online Identities. Cyber Behavior: Concepts, Methodologies, Tools and Applications (1st ed.), pp. 71-74.

Dove. (2016). Dove | Beauty on your own terms #MyBeautyMySay. Retrieved from youtube.com/watch?v=_XOa7zVqxA4.

Dove. (2017). Dove | 60th Birthday #RaiseTheBeautyBar. Retrieved from youtube.com/watch?v=YM6LodGbA70.

Haenlein, M. & Kaplan, A. M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), pp. 59-68.

Hilmir. (2006). Dove: Evolution Of A Model. Retrieved from youtube.com/watch?v=s2gD80jv5ZQ.

Neff, J. (n.d.). Top Ad Campaigns of the 21st century; Dove: Campaign for Real Beauty. Retrieved from adage.com/lp/top15/#realbeauty.

Pace, E. (2009). The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop. pp. 44-45.

Rimoldi, O. (2008). The impact of ‘likeability’ on advertising effectiveness: To what extent does liking an advert have a persuasive influence on consumer behaviour? University of Auckland.

Swales, J. (1990). The Concept of Discourse Community. Genre Analysis: English in Academic and Research Settings. pp. 466-473.