Parabolic Fear Appeals, Culturally Responsible Messaging about HIV/AIDS, and the Metaphor of the Grim Reaper - Page 8 of 8

by Brandon Simon | Xchanges 16.2, Fall 2021

📋 Contents

Introduction
The Grim Reaper Campaign and its Unruly Metaphor
HIV/AIDS: Perceptions and Policy in the 1980s
Interpreting Fear
Defining Hidden Public Health Risk in the Grim Reaper PSA
Moving Forward: More Conscious Health Messaging
Works Cited
About the Author

About the Author

Brandon Simon is currently an undergraduate student at Rowan University majoring in Communication Studies with a certificate of undergraduate study in Technical and Professional Writing. He has presented his work at his school’s research showcase as well as the 107th Annual National Communication Association Convention in Seattle, Washington.

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