“Digital Media Strategies in a 21st Century Church”

Abstract: As with business marketing, the success of religious organizations relies heavily upon the effective use of new-media forms. Common social media trends such as Facebook, YouTube, Twitter, Tumblr, and Instagram have an unquestionable impact on the way in which Internet users view particular religious organizations.

There is a diverse field of existing research that draws connections between the digital media presence of Christian organizations and the involvement of young adults in religious groups. Through the detailed examination of this research, I will evaluate whether or not, despite advancements in technological and digital media, Christian-based organizations have adapted to the needs of a 21st century followership. My intention is to assess the ways in which religious institutions are employing digital technology by reviewing the content of major Christian-sponsored websites like CatholicsComeHome.org and Mormon.org. Through this I will be able to determine whether or not the current media strategies are engaging both parishioners and potential converts. I will also explore the ways in which Christian institutions are employing Internet technology and make suggestions as to how these institutions could apply new digital evangelization techniques to enhance their followership.